Foreword

A dream come true

Engineering a new model

Social transformation

Doing business in China

Building for the future

The new generation

How the UK sees China

China and the developing world

A changing society

Dramatic transformation

Cultural exchanges

Growing a business

First trip, 1975

The Beijing Language Institute in 1978

Moving around

Living in China, and marriage

Hotels: home far away from home

Leisure: weekends, friends, etc

Business inChina:ddnldng

From telexes to the internet

Buying from China

The art of war: selling

Looking back

A China life

January1977：a silent first visit

……

The life of a laowai insurance broker

On the road

Unexpected opportunities

Healthcare ambassador

Aquestion of self-belief

Lifelong education

Unwrapping the puzzle

Building Bridges

Branding in China

内容简介

　　In December 1978, at the 1 l th Party Congress of the Chinese Communist Party,the Central Committee under Dang Xiaoping embarked on a policy of reformthat opened the doors to the rest of the world, helping to make China the economic superpower it is today and transforming the lives of its people.

　　For the few foreign business people who have been engaged with China since this time, the changes have been equally dramatic My Thirty Years in China is a compilation of true-life stories by foreign nationals, allindividually successful in their chosen field of business, who have been pioneers in living and working in this challenging country.

　　Their memories and insights - sometimes comic, sometimes sad- recall the joys and frustrations of their adopted home and paint a fascinating picture of what has changed in China over the past three decades - and what has not.