推荐理由
优秀的网上冲浪者没有固定的交流模式，如何在不同情景下选择最佳的交流方式呢？
通过情景交流提升网上冲浪技能，通过案例分析提高各种在线英文交流技能，理解表情图标、缩略词和“俚特语”等在线英文特有的语言要素，使用门户网站、在线字典、百科全书等重要英文网络资源，使用“查询语法”与高级搜索界面等搜索技巧，使用各类网络工具搜寻、创建、管理博客。
内容简介
本书旨在为读者提供日常网络技术运用的实用知识。本书不仅对每个理论进行了详细地阐述,而且介绍了如何在真实的交流情景中运用这些理论。书中内容基于大量的最新研究结果、发表文献、业界新知等, 能为读者提供最前沿的信息。为了使读者保持对内容的浓厚兴趣,作者致力于使本书既有学术性又不失趣味性。故此,写作中使用了一定的西方幽默。另外,每章节后都附有一套有趣的练习题以帮助读者更好地吸 收和运用所学到的知识。
本书适用于大学生、高中生等中级英文水平读者。此英汉双语版本既可用作课堂教材,也可当作自学读本使用。
目录
Chapter 1 Fundamentals of Human Communication
Ⅰ. Introduction
Ⅱ. Importance of Communication
1. Psychological Needs
2. SOcial Needs
3. Physical Needs
4. Practical Needs
5. Developmental Needs
Ⅲ. Communication Process Model
1. Sender Encodes Message
2. Sender Transmits Message via Selected Channel
3. ReceⅣ.er Decodes Message
4. ReceⅣ.er Responses
5. Interferences that Hinder the Communication Process
Ⅳ. Categories of Human Communication
1. Intrapersonal Communication
2. Dyadic Communication
3. Small Group Communication
4. Public Communication & Mass Communication
V. EffectⅣ.e Communicator Demystified
1. Communication competency can be acquired
2. There is no set model of effectⅣ.e communicator
Ⅴ. Summary
Ⅶ. Quiz
ⅤⅢ. Lab
Chapter 2 Elements of Internet Communication
Ⅰ. Introduction
Ⅱ. Emoticon
1. What Is Emoticon
2. History of Emoticon
2.1 Western/Horizontal Emoticon
2.2 Asian/Vertical Emoticon
2.3 Graphical/Animated Emoticon
Ⅲ. Abbreviation
Ⅳ. Neologism and Technical Jargon
Ⅴ .Leer
Ⅵ. Chapter Summary
Ⅶ. Quiz
ⅤⅢ. Lab
Chapter 3 Netiquette
Ⅰ. Introduction
Ⅱ. The Twelve Rules of Netiquette
Rule 1: Remember that there are real pecple at the other end of the netwoork ""
Rule 2: Make your message concise and simple
Rule 3: Use the right style
Rule 4 : Be conscious about prⅣ.acy issues
Rule 5: Proofread your writing
Rule 6: Think twice before you send
Rule 7: Send only relevant information
Rule 8. Conserve network resources
Rule 9: Lurk before you leap
Rule 10: Be aware of copyright issues and never plagiarize
Rule 11: Be tolerant and forgⅣ.ing
Rule 12. Share your knowledge
Ⅳ. Summary
Ⅴ. Quiz
Ⅵ. Lab
Chapter 4 Exploring the World Wide Web
Ⅰ. Introduction
Ⅱ. Browsing Basics
……
Chapter 5 The art of online searching
Chapter 6 Developing effective email communication skills
Chapter 7 Online catting and instant messaging
Chapter 8 Diving into the blogosphere
Appendix Ⅰ: Commonly Used Internet Abbreviations
Appendix Ⅱ:Web Portals
Appendix Ⅲ:Search Engines
Appendix Ⅳ:Country Domain Codes
Appendix Ⅴ: Chinese Translation
Appendix Ⅵ: Reference
