媒体推荐
Preface
Opportunities for careers in International Business have increased tremendously especially since China joined the World Trade Organization. As a result, the need for current knowledge about international business practice and terminology is crucial. Although there are many reference books available, some are published abroad and therefore can be very difficult to understand, while those published in China lack the necessary international business terminology and expressions in English. A Series of New Century International Business, edited by Professor WENG Fengxiang, solves these problems. The series consists of four books written in simple English, but it also includes explanations of the more difficult
points written in Chinese. Readers are sure to benefit from his explanations of English international business expressions. Professor WENG makes a great contribution to the teaching and learning of international business.
Professor WENG Fengxiang, having worked as a consultant for international companies, is very experienced in current international business practice. Currently, he is an Associate Professor of International Business at Shanghai Maritime University. As well as teaching International Business English, Professor WENG also teaches International Trade and International Payments. As a leading expert in his discipline, Professor WENG is among the supervisors of International Business Translation postgraduates. Having conducted academic research in the UK, he has been invited to be a Guest Professor at the Business
School of University of Central England, Birmingham.
Professor WENG is the author of a number of books on International Business English. Changes in international business happen quickly, and keeping up with international issues and their impact on international business can be difficult. The series addresses both the instructors' and the students' needs for current information. I highly recommend the series to the International Business and Business English learners.
Han Zhonghua (韩忠华)
Professor of English & Translation
Shanghai Maritime University
January 28, 2004
目录
Chapter I General Survey of International Trade(国际贸易概要)
1.1 What Is Intemational Trade?(何谓国际贸易?)
1.2 Intemational Business and International Trade(国际商务与国际贸易)
1.3 H0w Did Intemational Trade Start?(国际贸易的起源)
1.4 The Benefits,Structure 0f,and Reasons for Intemational Trade(国际贸易的
优点、结构和原因)
……