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Contents
Section 1 Preparation for Exhibition (展前)……………………………(1)
Unit 1 Choice of Venues (场馆选择)………………………………………(1)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 2 Exhibition Planning (展会策划)……………………………………(7)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 3 Costs of Attendance (参展费用)…………………………………(13)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 4 Exhibits Insurance (展品保险)……………………………………(17)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 5 Booth Decorating (展位布置)……………………………………(24)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 6 Cancellation of Participation (取消参展)………………………(30)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 7 Advertisement (广告)………………………………………………(35)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Section 2 Procedure of Exhibition (展中)………………………………(41)
Unit 1 Reception at the Hall (展台接待)…………………………………(41)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 2 Price Negotiation (价格谈判)……………………………………(48)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 3 Signing the Contract (签订合同)…………………………………(55)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 4 Sales Presentation/Demonstration (销售展示/演示)……………(60)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 5 Settling Complaints (处理投诉)…………………………………(67)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 6 Settling an Account (付款方式)…………………………………(72)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Section 3 Follow-up of Exhibition (展后)………………………………(79)
Unit 1 Moving out Exhibits (撤展)………………………………………(79)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 2 Contacts after the Exhibition (展后联系)………………………(85)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 3 Exhibition Results Analysis (展览成效分析)……………………(90)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Section 4 Convention (会议)………………………………………………(98)
Unit 1 Booking a Meeting (预定会议)……………………………………(98)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 2 Convention Site Inspection (会议场地视察)……………………(104)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 3 Convention Registration (会议登记)……………………………(110)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 4 Arranging Caterings for the Group (团队饮食安排)…………(116)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Unit 5 Post-conference Tour (会后旅游)………………………………(122)
Background Information (背景知识)
Situational Dialogues (情景对话)
Notes (注释)
Words and Phrases Bank (语料库)
Sentence Storage (句型仓库)
Exercises (练习)
Section 5 Introduction to Some Worldwide Exhibition Centers
(国际著名会展中心介绍)……………………………………(129)
Section 6 Business Letter Writing (商务信函书写)…………………(133)
Unit 1 The Secret to Effective Business Communication
(进行有效的商务沟通的秘诀)……………………………………(133)
Unit 2 Sample Letters (信件范文)………………………………………(136)
Appendix (附录)………………………………………………………………(142)
一、部分参考答案…………………………………………………………(142)
二、分类词汇表……………………………………………………………(147)
三、常用词汇表……………………………………………………………(162)
四、亚洲博览会一般表格…………………………………………………(178)
五、部分国际展览专业网站搜索…………………………………………(181)
六、主要参考书目…………………………………………………………(182)
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